Monk is the world's first smart ice bath & cold water therapy app.

We worked closely alongside founder, Laura Fullerton, to create the content strategy and creative direction of content. We managed and developed a distinct identity and suite of assets across all digital platforms, with a strong focus on the growth of a brand new Instagram Channel, Facebook Page, and TikTok account.

We also managed promotional assets for the 'Submerge by Monk' podcast and #ThursdayPlungeClub offline community.